The PGA Experience

For the second year in a row, I had the opportunity to get out to the BMW PGA Championship at Wentworth Golf Club, Virginia Water, Surrey (makes it easier for you to find). If you have not been, make sure to go next year. Final day is such a great day out. And then I haven't played golf properly in 12 years...!

If you were given the opportunity to write one fiction novel - what would you write about?

I think I would like to tie a story together in a crime novel of some kind. Perhaps I should start with a short story, and post it here. I will do that.


Today Simon has:

Listened to Madonna's Like a Prayer from 1989
Read the first few pages of Scarlett Thomas' Our Tragic Universe
Noticed that bank holidays are quite useful

The Marketing Mix, Journalism and what they potentially mean for differentiation

When marketing strategy is discussed at business school students are normally asked to consider the Seven Ps.

These are:

Product, Price, Place, Promotion

….and in services:

People, Processes and Physical Evidence

When studying journalism, you get kicked by your tutor should should your piece of news not answer the following questions:

When, Where, How, Who  What, Why?

I personally believe that these questions could provide an ideal framework when it comes to product or services differentiation. I will illustrate my thinking with examples in a later blog post (which I aim to write this year!).

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For more info on the questions of journalism please see http://en.wikipedia.org/wiki/Five_Ws , and for the 7 Ps go to http://en.wikipedia.org/wiki/Marketing_mix

I am definitely not homeless…rather home-a-lot

This is a big risk. I usually write lots of nonsense when it is late and I am tired (and really should be in bed).  Come Tuesday, I will have lived in three places in the space of a week. The wonderful Woods and the magnificent Michelle have shown what being a Christian really is. This week I have felt more at home than I ever did during the five months in my old place.

On Tuesday I will actually go to India for five days. Will not have much time to prepare though, as my head is full of a lot of other stuff at the moment.

Went through some old e-mails earlier. Brings back quite a lot of memories - both good and bad actually. Like e-mails from the girl that never turned up for a date (not sure whether it was good or bad, in hindsight... it makes a great story though).

Then we have ancient (10-12 year old) e-mails from old friends from home. These are hilarious, and sometimes random to say the least!

Had a great discussion with my housemates last night. The conversation was about whether we actually believe the stuff in the Bible regarding how earth came about.

On Friday night I hope to cook some proper Swedish food (no, not meatballs). Should be fun!


Today Simon has:

Listened to Lifesong by Counting Crows
Read not enough
Noticed that he looks forward to the Paramore concert

Brighton Waterfront

Maciej and I are just about to leave Brighton for Portsmouth.

Hittade en gammal dikt

Datorn påstår att jag skrev den här sent en kväll i augusti 2005. Tycker att den var ganska bra, med mina mått mätt.



Till den tysta vägen som kallas livet

När jag ser dig undrar jag
Vad som egentligen händer

Är det tänkt och vem tänker
Att våndan ska fortsätta vara

En tro som aldrig slocknar
Ljuset som aldrig tänds

Solen påskyndar rosten
Regnet torkar sakta bort

Jag köper dig en trasa
Så kan vi hjälpa till




Today Simon has:

Listened to his coughing
Read FT Weekend
Noticed that the pollen may just have caused enough mess for this year