For the second year in a row, I had the opportunity to get out to the BMW PGA Championship at Wentworth Golf Club, Virginia Water, Surrey (makes it easier for you to find). If you have not been, make sure to go next year. Final day is such a great day out. And then I haven't played golf properly in 12 years...!
If you were given the opportunity to write one fiction novel - what would you write about?
I think I would like to tie a story together in a crime novel of some kind. Perhaps I should start with a short story, and post it here. I will do that.
Today Simon has:
Listened to Madonna's Like a Prayer from 1989
Read the first few pages of Scarlett Thomas' Our Tragic Universe
Noticed that bank holidays are quite useful
Monday 30 May 2011
Monday 16 May 2011
The Marketing Mix, Journalism and what they potentially mean for differentiation
When marketing strategy is discussed at business school students are normally asked to consider the Seven Ps.
These are:
Product, Price, Place, Promotion
….and in services:
People, Processes and Physical Evidence
When studying journalism, you get kicked by your tutor should should your piece of news not answer the following questions:
When, Where, How, Who What, Why?
I personally believe that these questions could provide an ideal framework when it comes to product or services differentiation. I will illustrate my thinking with examples in a later blog post (which I aim to write this year!).
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For more info on the questions of journalism please see http://en.wikipedia.org/wiki/Five_Ws , and for the 7 Ps go to http://en.wikipedia.org/wiki/Marketing_mix
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